Marketing

Every business has a primary goal. Increasing market share and ultimately sales. The Highlands Group puts our knowledge, experience, energy and passion to work to help develop marketing and advertising plans that offers a clear picture of where you are now, where you want to go and how to get there. Our goal is to help your company increase market share and sales and do it in a way that's economical, practical and provides greater return on investment.

• Marketing Plans and Budgets

• Strategic Business Plans

• SWOT Analysis

• Brand Development and Positioning

• Research, Analysis and Planning

• Focus Groups

• Direct Marketing Campaigns

Advertising Services

Our first step is to understand your company's products and services based on the marketing foundations that have been researched and developed. The Highlands Group puts our knowledge, experience, energy and passion to work to help develop advertising services and solutions that are creative, inspiring, imaginative and that develop results.

• Graphic Design, Layout and Production

• Commercial Photography

• Logo Design

• Corporate Identity Programs

• Business Cards, Letterhead and Envelopes

• Brochures

• Newsletters

• Annual Reports

• Sales Promotion Materials

• Advertising Campaign Development

• Direct Response Advertising

• Copywriting Services for Broadcast, Print, and Website

• Television and Radio Production

• Consumer and Trade Promotions

• Infomercial Production

• Media Planning and Buying

• Packaging

• Trade Show Displays/Onsite Management

• Point of Purchase Displays

• Interactive and Multi-Media

Website Development

At the Highlands Group, our highly qualified website development team can provide a complete range of services to help your company reach its online marketing and advertising goals. We take the time to listen to our clients and realize the value of their input. We understand that no one knows their company like they do themselves. We also take the time to help develop and implement Internet marketing and advertising strategies for your business. In addition to web design, online shopping and database integration services, The Highlands Group also offers services to analyze and increase traffic to your website.

• Website Design

• Website Copywriting and Content

• PHP, Perl, ASP and OS Commerce Programming Services

• Online Catalog Development

• Online Shopping Programming

• Ecommerce Applications

• Database Programming and Integration

• Flash Development

• Custom Content Management Systems

• Web Traffic Analysis

• Web Hosting

• Search Engine Optimization

• Search Engine Submission

• Pay Per Click Search Engine Management

• Virtual Reality Tours

• PowerPoint Sales Presentations

• Web Based Email Campaigns

Outsourced Sales Campaigns

Let's face it. Sales is hard work that nobody wants to do. It's difficult and time consuming. Identifying prospects. Developing sales campaign collateral. Making prospecting phone calls. Tracking leads and prospects. Making in person presentations. Putting a new sales program into action can be challenging. The Highlands Group offers unparalleled experience to develop and implement sales campaigns that create sales results.

• Sales Campaigns

• Sales Materials

• Prospecting Research

• CRM Database Management

• Outbound Direct Marketing Phone Sales Calls

• Onsite Sales Presentations

• Customer Retention and Growth Campaigns

• Instore Displays

• Customer Training

• Dealer Program Development

Public Relations

One of the most powerful ways to communicate to your target audience in a cost-effective way is through a well-planned, well-executed public relations campaign. An article in a major trade or consumer magazine, newspaper or television outlet can generate more visibility and sales inquiries at a fraction of the cost of traditional media and advertising. Additional PR services include employee, stockholder and customer communications including newsletters, trade shows and seminar development.

• Press Releases

• Magazine and Newspaper Articles

• Seminar Development

• Event/Trade Show Management

• Corporate and Product Announcements

• Employee, Stockholder and Customer Newsletters

• Public Speaking Speech Writing

• Public Speaking Training and Preparation

• Interview Techniques for Print, Broadcast and Internet

Work With Us

We welcome further conversations with you to discuss your advertising, marketing or outsourced sales needs in greater detail. Contact Us and put the experience, knowledge and passion of The Highlands Group to work for you business.