The Highlands Group | FREE Report

The Highlands Group offers solutions for true small business that want to double their revenues by automating and improving their marketing, sales and customer management.

Deliver multi-step campaigns that include email, phone call, letter, postcard and faxes to current and potential customers with just one click. The Highlands Group can also assist your company in developing print materials that create impact and results.

Check Out These Features:

	Automated Marketing Campaigns Create a steady stream of business by putting all of your marketing initiatives on auto-pilot! Build and deliver multi-step marketing plans that intelligently and automatically reach out to your leads, prospects and customers. Craft and coordinate multi-step marketing sequences that include email, direct mail, fax broadcast and call center tasks. Let this powerful marketing system follow up with your customers and prospects automatically!
	Sales Force Automation Maximize your direct sales by tracking all of your leads through a fully customizable sales pipeline. Set up sales teams, automatically distribute leads and build automated triggers into your sales process to ensure that your leads are being followed up with appropriately and on time.
	Customer Relationship Management/Database Integration Track all of your emails, faxes, appointments, tasks and phone correspondence in one place so you can close more sales by maintaining better relationships with your prospects and customers. Add recipients to marketing campaigns directly from your database.
	Email Marketing Campaigns Utilize email as an effective tool to market your business. Manage newsletters, auto-responders and more with our robust email tools. Create a Campaign Sequence with as many email blast stages as you like, choose your templates, add your contacts and launch your campaign. You can create graphical email templates using a simple online editor or import your own html. Also take advantage of email deliverability program to ensure that your emails bypass spam filters and get delivered straight to the inbox!
	Email Campaign Intelligence Learn who is opening your mail and number of links clicked within each email. If email blast recipients open and click on an email, send them another email that is different than recipients that didn't open your email.
	Marketing Campaign Transfers Your leads, prospects and customers are dynamic, as they change, so should the messaging you send them. Set up multiple campaign sequences that hold specific content for specific groups of contacts. As your contact’s status changes, you can move them in between campaign sequences automatically.
	Database Sync Capability Sync your marketing campaigns with ACT and SalesLogix, allowing you to always have the proper contacts in the correct campaign sequence. As your database is updated, so are the actions within your marketing campaigns. In sync means you're in control of which prospects and customers receive which marketing materials.
	Call List Creation Automatically create call lists for your sales team to followup or to send to our call center to conduct followup phone call campaigns.
	Fax Broadcast At any point with any marketing campaign, you can deliver a fax broadcast to current or prospective clients.
	Letters/Postcards/Direct Mail Send letters, postcards and direct mail pieces through your printer or direct mail vendor. Our automated marketing software forwards label information to the appropriate vendor for mailing of print materials through the mail.